Professional & Guest Articles
eCircle in the trade press
These articles published in some of the top UK marketing press and authored by eCircle’s in-house experts and professional guest authors, are a great resource for keeping up to date with what's happening in the online marketing industry. Covering a wide range of online topics from how to best promote your brand via email, how to measure the success of your campaigns and even how to write the ideal subject line you're sure to learn more about how to make the most of your email marketing. Happy reading!
New VS Old
The start of 2011 has bought about debate on the future of email and the development of new technologies. Volker Wiewer, CEO of eCircle discusses the impact these changes will have on our industry and the way we communicaicate with people.
Email Review: Snagit
In this article published in B2B Marketing, Simon Bowker UK Managing Director at eCircle critiques an email from Snagit on its latest upgrade.
Boost your newsletter subscription rate
Email newsletters are still one of the main distribution and loyalty-building strings in a marketer's bow. In this article Volker Wiewer, CEO of eCircle explains how acquiring quality opt-in addresses is key to marketing success.
Six Practical Pointers for Email Marketing
The number of companies using email marketing as their principle communication tools is ever-increasing. Here, Rolf Anweiler, eCircle's Marketing Director, identifies the fomula for success with the 6 P's of Email Marketing.
How to Improve your Email Relationships
How much do you think about the relationships you have with your customers and more importantly, do you show them that you care? In this mad.co.uk exclusive, eCircle's CEO Volker Wiewer takes a look at the main ways you can maintain a healthy relationship with your customers...
Top Tips for Writing Successful Subject Headings
Writing successful subject headings can be extremely tricky and is definitely an art worth learning. In the next mad.co.uk email marketing column, Volker Wiewer looks at some hints and tips which should point you in the right direction for your next email campaigns...
Email Marketing Best Practice - Hints and Tips
In this mad.co.uk column, eCircle CEO Volker Wiewer looks at the most important best practice advice of how you can bring your email newsletter up to date, both visually and content-wise, highlighting the most effective tactics to help you optimise your newsletter.
Solving the Email Bouncing Problem
Email deliverability is always difficult to quantify, particularly due to the increasing stringent practices of ISP's. In Internet Retailing, eCircle's CEO Volker Wiewer takes a look at a few ways of making sure your email reaches the intended recipient, keeping your messages from bouncing.
The golden rule of unsubscription
Providing a quick hassle free exit to those who wish to opt out of an email campaign is a vital part of the customer relationship. In this article Volker Viewer, CEO of eCircle explains the valuable lesson of unsubscribing, and how this can stop your emails being reported as spam.
Retailers failing at the first e-hurdle
In this article written for the DMI Simon Bowker, UK Managing Director at eCircle looks at a recent study of top UK retailers conducted be eCircle to analyse just how well retail brands are communicating with their consumers through email.
Go to the article
Go to DMI.net
Why email marketing and social media are joined at the hip
The rise of social media has been phenomenal there has been no shortage of discussion about how this will effect email marketing. Some are saying email will suffer as brands jump on the social media band wagon. However, as Volker Wiewer, CEO of eCircle explains, it’s not about abandoning one method for another but about using the best element of each to deliver higher ROI.
How to measure success of email marketing
In this online article Simon Bowker, UK Managing Director at eCircle provides an in-depth guide on converting emails into customers. With email playing such a key role in establishing a connection between brands and consumers, it is important that marketers understand the best methods of measurement.
How travel companies can make the most of their online marketing
In the travel industry email is one of the most effective channels for forging closer relationships with prospects and customers. In this guest article Simon Bowker, eCircle’s UK MD discusses how travel companies can make the most of email marketing with best practice guidelines.
Harness the power of remarketing and generate more profile from your email marketing campaigns
Online Marketing gives brands a brilliant and varied set of communication tools, to get closer to their customers. Sometimes brands forget that the most powerful marketing can be created by a combination of a number of digital tools. In this article Voler Wiewer CEO of eCircle looks at a few simple steps on how you can combine email marketing and web analytics to remarket your brand successfully.
How to improve and maintain your email delivery
It’s fundamental that email marketers understand how to maintain high levels of email delivery. In this article Volker Wiewer, eCircle’s CEO, provides an overview of delivery tools and technologies that are available to help you maintain your deliverability and in turn improve your email marketing success.
Achieving charity email marketing success
In this article from Charities Management magazine Simon Bowker, UK Managing Director of eCircle suggests how charities can ensure they are conducting their email activities as effectively as possible.
It’s all about going social
In this article Simon Bowker, eCircle's UK MD takes stock of the interactive world we live in and argues why marketers should be looking at long term goals rather than just quick returns from social media campaigns.
Growing your data organically through Member Get Member strategies
Every customer touch point provides a perfect opportunity to interact with customers via email marketing. But many marketers often overlook Member Get Member strategies also know as Refer a Friend as a way to grow databases organically. Volker Wiewer, eCircle’s CEO explains the importance of Member Get Member strategies in his monthly Mad.co.uk column.
How to get the most out of email marketing
Email marketing is one of the most effective marketing channels for travel companies to communicate with current and potential customers. Although many travel companies seem to be missing a trick with email! Simon Bowker, eCircle's MD explains in this article how travel agencies can use email more effectively to drive footfall and sales to both their brick and click stores!
Go to the article
Go to TravelWeekly.co.uk
Go to the online magazine
Crossing borders with your email marketing
Communicating to customers on an international scale often takes more than simply translating your campaign and blasting it out. If you are planning on sending an email marketing campaign globally, there are a number of issues you may face. The most effective approach to take in combating these issues is discussed in this article by Simon Bowker, Managing Director of eCircle.
8 ways to integrate email more successfully
An effective CRM strategy is integral to any successful marketing strategy. Volker Wiewer, CEO of eCircle simplifies this process and oulines 8 ways to integrate email into a complex CRM or eCRM system. Including where to start, email content tips, data management suggestions, testing and reporting hints and more!
How to create 'mobile friendly' emails
Due to the increased popularity of handheld devices like Blackberrys and iphones more people are accessing emails on mobiles than ever before. This article provides you with several helpful tips on how to make sure your emails are mobile friendly and achieve the best results possible.
Email Marketing and Building Surveys
Online surveys are one of the most effective means of identifying your customers needs and opinions. eCircle's Managing Director, Simon Bowker explains more about about email marketing and building online surveys in this mad.co.uk article.
Best Practice Email Marketing
Email marketers can often overlook the most basic steps in their search for new and innovative techniques. Here Volker Wiewer, CEO at eCircle takes you back to basics with some simple best practice advice.
Marketing in a Recession
In these challenging financial times, Volker Wiewer, CEO at eCircle takes a look at how you can continue to focus on the areas that set you apart from your competitors in a cost-effective way.
Support your online store this Christmas
In this professional article, Simon Bowker, eCircle's Operations Director discusses the most effective email marketing strategies available to drive people to your website over the critical Christmas period.
Guarantee success with your Xmas campaign
Last year according to the Email Experience Council, 88% of online retailers increased their email volume during the Xmas season, which means a packed inbox. In this guide, eCircle's CEO gives you 5 top tips to ensure your email stands out from the crowd!
Why you should integrate email marketing & web analytics
In this professional article, Volker Wiewer, CEO of eCircle considers the benefits of integrating email marketing and web analytics and how this can dramatically increase your email campaign conversions.
How to Choose an Email Service Provider
Guest author Karen Broderick, Marketing Communications Manager at Harveys looks at the process Harveys' took in order to select its Email Service Provider and how they made their final decision.
Click for sales: How Volvo Germany recruited test drivers by video email
In this exclusive article, Volker Wiewer CEO of eCircle discusses how Volvo Germany achieved email open rates of 82% and click through rates of over 60% by using best practice principles.
How to Make Your Customers Feel Welcome
Ever wanted to know what you should be including in your welcome email? In this article, eCircle's CEO provides you with a step-by-step guide of what to include to ensure you really make a good first impression.
How to Successfully Manage International Email Campaigns
In this article Volker Wiewer, eCircle's CEO looks at the key strategies and tactics needed to successfully manage email marketing across international borders.
How to Spring Clean your Database
In this mad.co.uk column Volker Wiewer, eCircle CEO gives you some top tips on how to manage your database. With a clean database you can expect to see improvements to your marketing campaigns, increased sales and volumes added to your bottom line.
Why is geotargeting shunned for email?
Due to recent articles in the press commentators on email marketing are often forced to discuss deliverability rates, however no one has really paid heed to the benefits of more advanced tools such as geotargeting. As such in this article Volker Wiewer, eCircle's CEO highlights the benefits of geotargeting.
Increase the Size of your Database
The financial value of your database is something that should carry the same weight as any other business asset. CEO Volker Wiewer considers ways that email marketers can build, maintain and grow a profitable database...
Accurately Measure the Success of Email Campaigns
Volker Wiewer, CEO of eCircle, takes a look at how to analyse the results of an email campaign. There are many ways of doing this but which ones actually show how successful it has been? In the popular mad.co.uk email marketing series, Volker explains popular performance fingures, showing some interesting facts.
Find your Online Customer
What's the best data acquisition strategy for your company? In this article the secrets behind online data acquisition are revealed, from growing your permission based database through to the most effective ways of utilizing those addresses.
