eCircle Studies
Email Advertising Effect & Online Shopping
Since 2005, eCircle has undertaken online research investigating various topics, in particular advertising effectness and consumer shopping behaviour research. eCircle’s three-part European Social Media and Email Marketing Study reveals new international insights into how consumers use social media and email, as well as looking at how marketers can effectively use these channels.
Estudio Europe sobre Redes Sociales y E-mail, Parte 3: Encuesta B2B
La tercera parte del estudio "Redes Sociales y E-mail en Europa", realizado por eCircle en colaboración con Mediacom, analiza el diálogo digital desde la parte de las empresas para descubrir cómo integran los responsables de marketing europeos el e-mail y las redes sociales en el propio marketing mix online.
Redes Sociales y E-mail en Europa, 2ª parte: 6 Países comparados
La segunda parte del estudio ”Redes Sociales y E-mail en Europa”, realizado por eCircle en colaboración con Mediacom, compara costumbres y comportamientos de 5.400 usuarios de Internet en los 6 países europeos de referencia para la comunicación digital.
Estudio de eCircle sobre Redes Sociales y E-mail Marketing - 1ª parte
La serie de estudios sobre “Redes Sociales y E-mail Marketing en Europa” fue realizado en cooperación con Mediacom Science y ofrece una nueva aproximación respecto a cómo los consumidores se comprometen con las marcas a través del e-mail y las redes sociales, tales como Facebook y Twitter, y ofrece a las empresas la oportunidad de ver cómo pueden optimizar de manera efectiva estos canales.
Email Marketing Benchmark Study - The Welcome Study
This unique piece of research reveals how 80 of the largest European e-commerce retailers fare in email registration best practice. For key e-commerce decision makers, the study provides actionable insights to optimise consumer relationships, boost conversions and increase ROI from the initial email sign-up process.
Advertising Effectiveness Study: Display versus Email
eCircle in partnership with Nielsen, has conducted a research study to analyse the advertising effectiveness of email marketing in comparison to display advertising. The study looked at the responses from over 1,000 consumers targeted by the SEAT Ibiza ST campaign, via digital display adverts, email marketing or a combination of both.
Email advertising effect study with Unilver
This study investigates whether email marketing is suitable for launching a branded product. Key performance indicators were investigated and the results suggest email marketing significantly increases brand awareness, advertising recall and encourages buying behaviour.
Christmas Trends 2007 - The UK's consumer preferences
Find out the answers to the following questions: How much do shoppers in the UK spend on Christmas presents? What are the most popular gifts? Who is the most popular online retailer with Christmas shoppers?
Christmas Trends 2006 - The UK's consumer preferences
Discover more about consumers if, how and where consumers research gift choices before purchasing, what are the main products are purchased and in which retail shops and at which mail order companies / online shops do consumers tend to buy from?
Email advertising effect study wiht Ferrero
During the course of an advertising campaign by Ferrero, the effects of email were investigated. The main aim of the study was to access whether email is a suitable advertising medium for branding. The results suggest that email marketing increases brand awareness, positively influences brand image and stimulates buying intention.
