Advertising effectiveness study with Unilever

Is email marketing suitable for launching a branded product?

This study was carried out to coincide with an email marketing campaign for the product launch of Knorr’s new brand of ready-made meals and packet soups. The study took place from 8th to 17th February 2008 (baseline measurement) and from 22nd to 29th February 2008 (main survey). A total of 2,318 registered members of the eCircle online network took part in the survey.