New Advertising Effectiveness Study: Display versus Email
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eCircle in partnership with Nielsen, has conducted a research study to analyse the advertising effectiveness of email marketing in comparison to display advertising. The study looked at the responses from over 1,000 consumers targeted by the SEAT Ibiza ST campaign, via digital display adverts, email marketing or a combination of both.
The research offers media planners and marketing decision-makers the opportunity to see the results which prove that online advertising campaigns are better off by adding email as an element to their banner campaign. The study also shows which channel has the strongest
advertising recall and the benefits of integrating the two channels effectively.
Selected study results that you should use for the distribution of your online budget:
- Spending power as a target group – by using email you can precisely reach your target group. Nearly 60% of recipients are in the strong-income group between ages 30 and 49
- Email allows the required level of advertising to be reached three times more quickly than display advertising
- Email increases disposition to buy in 47% of cases and is therefore ideal for increasing conversions
- The mix of email and display campaigns is ideal for achieving four times the traffic to websites and landing pages.
Take this exclusive opportunity to download the results of this brand new advertising effectiveness study now! Simply fill out the form below to download the study and subscribe to the eCircle newsletter ‘Inside Digital Marketing.’
