“Big data.” 360 degree data targeting. Real-time response data.  Omni-channel data-fueled marketing. The whole world of online marketing and ecommerce seems pretty focused on one word at the moment: DATA. A lot of brands spend a huge amount of time, effort and money ensuring their data strategy is right – and companies like Teradata are the best...

As most of you will know, eCircle were acquired in May 2012 by Teradata (the world’s leading analytic data solutions company) and a year earlier, it acquired Aprimo (the global leader in Integrated Marketing Management (IMM) software). After an extremely busy but very exciting 8 months, our two companies (eCircle and Aprimo) have now merged as one...