How to increase the cost efficiency of your email marketing

In a recent European Social Media and Email Marketing study, eCircle in cooperation with Mediacom Science analyses responses from decision-makers across Europe’s six largest online markets, being asked “What could contribute to ensuring email marketing is more relevant to you in the future?” 66% of them answered “increase cost efficiency”.  In this “Ask the Expert” article we wanted to come back to this and are going to give you some advice on how to improve the ROI of your email marketing mix. As it’s almost time to define your budget for next year, we thought it was the right moment to do so!