Best Practice Article

How to grow your ecommerce with email marketing

Email marketing is a key component in the highly competitive, brand-driven world of ecommerce. According to Forrester research, 88% of visitors to ecommerce websites abandon their shopping basket without completing their purchase (May 2010). This leaves companies without an opportunity to connect and target potential customers. If you are able to encourage potential customers to sign-up to your company newsletter or register their data on the website this will give you an opportunity to start an ongoing dialogue and build a relationship with them. In this month’s Best Practice article Simon Bowker, MD of eCircle UK gives advice on how to effectively collect potential customer data and to increase online sales through email marketing.