Best Practice Advice
How to implement an effective email marketing segmentation strategy
Increased inbox competition is driving the need for marketers to become more sophisticated with email marketing through personalisation and targeting. The smart segmentation of your database is the key to achieving highly relevant and personalised email campaigns. However, one of biggest obstacles can be knowing where to start with your segmentation strategy. In this ‘Ask the Experts’ article Simon Bowker, eCircle’s UK MD takes you through the main areas that should be considered when planning your email segmentation strategy.
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