Best Practice Advice
How email marketers can best integrate and leverage social media
Social media channels like Twitter, Facebook and blogs are creating new ways of reaching people and doing business. But is the hype around social media justified? How does social media benefit you as an email marketer, and most importantly how can you effectively combine these communication channels? In this ‘Ask the Experts’ article Simon Bowker, eCircle’s UK MD, takes you through the most effective methods to integrate social media with your email marketing strategy.