Best Practice Advice

How to create an effective email dialogue with your customers

Over recent years, email has become a significant feature of the relationship between retailers and their customers. The most important questions to ask yourself when considering your email programmes are how can you reach your recipients at the right moment and how can you develop this relationship so that contacts become loyal customers? In this Ask the Experts article Simon Bowker, eCircle’s UK Managing Director gives advice on the best ways to optimise your email marketing program to help improve the relationships with your customers.