Best Practice Advice

New Year’s Resolutions for 2011: trends to help boost your email marketing programmes

The digital marketing scenario has never been as innovative or as evolving as it is now. Consumers have the option to choose among a variety of new tools and platforms to communicate, network and purchase their favourite products with just ‘one click’ of a button. As it is the start of a new year, it is now time to analyse your strategy and consider how to improve performances and ROI. Simon Bowker, eCircle’s UK Managing Director offers an easy-to-follow checklist which will help boost the performance of your email marketing programmes and will incorporate the ‘hottest’ digital marketing trends of 2011.