Best Practice Advice

It's time to get social! 7 key tips to optimise your social media strategy

According to the 2011 Social Media Marketing Report, a significant 90% of marketers indicate that social media is important for their business. As more and more companies are integrating social media into their marketing and communications plans, the focus needs to be on creating an effective social strategy.  Without a strategy your brand will be undoubtedly lost in the wider social media scenario and therefore in this month’s best practice article, our experts show you how to optimise your social media strategy, enabling you to be successful on Facebook, Twitter & Co.