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Author Archives: Emma Kidd
| 28 Sep. 2011 |
Using Social for Customer Services |
Post-sales service is one of the most crucial points of contact with customers after the sales process and product/service experience. As marketers we all know the importance of engaging with customers, of conversing rather than selling – no other channel is more suitable for this than social, a channel built around platforms invented to facilitate conversations. But how do you [...]
Category: Social Media
Tags: customer service, marketing strategies, sales process, Social Media
| 21 Jul. 2011 |
Optimising the value of transactional email messages |
Every online business has a need for transactional email messages. Retailers use them to send order confirmations and delivery notifications. Banks use them to notify their customers of payments due and online statements. According to JupiterResearch, 74% of emails that organisations use to interact with clients, prospects and partners is related to customer service communications – known as transactional emails.